E-Commerce Application in Commercial Banks: Use Data Mining to improve Services

ning zhang


In a fast changing market environment, it becomes more and more strongly to the enterprises that customer resources should be the most important element to achieve the victory. The enterprises have transferred from product-centered model to a customer-centered model. Then the customer relationship management which based on the customer-centered model has become the trend in the new generation of this field. Customer Segmentation is one of the core functions of the customer relationship management system. It can give an all-round support in customer obtaining, customer retention and customer value-added processes. Customer relationship management is the most useful tool to achieve the goal that to better the customer segmentation while the data mining is the best engine of the tool.

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