Cultural Dimension Analysis of AOL-Time Warner Merger
A good number of organizations around the world are trying to augment their growing processes using the merger and acquisition shortcut. In some cases, the lack of awareness about the cultural forces may produce adverse results. This study tries to explain how AOL/ Time Warner merger failed to deliver Time Warner’s significant film, publishing and music assets to AOL’s massive subscriber base due to cultural differences after the merger took place.
Keywords: Culture, clash,merger,AOL,Time-Warner
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