Marketing strategy Orient to New Media

xing zhang, hong wei ding

Abstract


With the raise of Web 3.0, traditional marketing method has changed a lot, when people sign in Twitter or other Internet social community, a large wave of business marketing information are surrounding them in silence, this is just how new media do, to open a new door of business marketing. With the advantages like low cost, interactive, two-way communication and so on, new media becomes a new star in business marketing, also a vital part which cannot be ignored by every company, unless the company do not want a nice financial statement. This paper aims to give a whole picture of what new media work in marketing, and how they working. By using the classic marketing method “Marketing Funnel”, this paper put forward five different marketing strategies, and explains how new media bring added value compared with traditional marketing.



Keywords


New media; New media marketing; Twitter marketing; Marketing funnel

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