The SWOT Analysis of Qingdao Marine Culture Industry

Ercui Zheng, Man Qian

Abstract


Abstract –the twenty-first Century is the century of ocean; culture is the soul of a city, the development of Qingdao marine culture industry is the call of the times and Qingdao building the blue Shandong Peninsula Economic Zone of the core areas of urgent need. Interpretation of the marine culture, using the SWOT analysis method, presents the development of Qingdao marine culture industry advantages, disadvantages, opportunities and threats, and finally reaches the conclusion.


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