Corporate Reputation and the Pharmaceutical Market in the Context of World Crisis

Gina Ionela BUTNARU, Luminita Mihaela Ion

Abstract


We witness the war for the customer’s mind all around us, every day. The effort and the resources involved are remarkable: armies of people and expenses amounted to hundreds of million, even billion per year. Who has got a place in the mind of other people has won everything: partners, supporters, clients, employees, marketplace profitability. Thus, in this paper we study corporate reputation as a success factor for companies in the context of current crisis.

Keywords


corporate reputation and economic crisis

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