An Empirical Research on Social Recognition of E-learning in Northwest China

zezhao liu, Haifeng Tian


Company with the information era and tide of on-line education, it is urgently necessary to explore learners’-learning recognition behaviors. By investigating critical factors on e-learning in P.R. China, our study attempts to probe the innate mechanism for individual e-learning intention with data collection place of Northwest China. Findings indicate that instructor characteristics and teaching resources are the predictors of the perceived usefulness of e-learning and perceived usefulness and joyfulness are the predictors of the e-learning recognition. While statistically significant, perceived adaptability was shown to have the weakest effect on the e-learning recognition among the predictors. All these results are very consistent with the previous studies conducted in other countries, proving the universal nature of the learners’ perceptions and behavior towards e-learning.Managerial implications of the findings and future research directions are also discussed eventually.


e-learning; social recognition; influencing factor; structural equation model; China

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