The research on the Influencing factors of farmers’ income in supply chain of Agricultural Super Docking

Ze-Yu Huang, Xiao-bing Xu, Tao Zhou

Abstract


In China agricultural super docking in a new circulation mode of agricultural products, compared with the traditional circulation model, it aims to increase farmers' income and reduce the circulation of agricultural products. However, famers can’t gain more benefits from the new circulation mode because they don’t understand the market information, their cultural level is low, and industries are small. Based on cooperative game theory, we should reduce costs of agricultural products directly to enter the market in order to improve the status of farmers in the game between the two sides.


Keywords


farmers' income; agricultural super docking; rural cooperatives; supply chain

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