An Empirical Analysis on Performance of M&A of Chinese Internet Companies Based on Balanced Scorecard
With the arrival of the information age, the Internet is increasingly important in economy development, and M&A is a necessary way for the development of enterprises. In order to balance development after M&A, An increasing number of enterprises use the balanced scorecard for performance assessment. But for now, the balanced scorecard applied to Internet companies in mergers and acquisitions research also is not very deep, and Literatures mainly introduce the balanced scorecard as an implementation tool, instead of templates for reference. This essay takes the merger of Youku and Todou as an example, trying to analysis the performance of M&A of Internet companies based on balanced scorecard, aiming at providing Chinese Internet companies’ future mergers and acquisitions with useful information.
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